Visual Identity as a Living Extension of the Work

The collaboration with Sofia Maria Xenaki was conceived as an act of translation, not merely of her artistic practice into a visual system, but of the very philosophy of her work into a living, functional identity.

With a background in figurative painting and strong influences from the masters of the Renaissance and Baroque, Xenaki’s work is equally informed by the spirituality and gestural freedom of Far Eastern art. Her practice consciously moves away from mimetic representation, approaching the image as the result of inspiration and inner movement rather than observation. Expanding beyond painting, her work encompasses installations, video, and performance, most notably the long-term project Labyrithos and its later interactive, gamified iteration, where the audience becomes an active participant rather than a passive observer. In her later project Eros, painting meets augmented reality: the pictorial work comes into motion and expands into three dimensions through the use of an AR app.

Artificial Intelligence as an Extension of the Work

On a second level, the identity evolves into an artificial intelligence–driven system, not as an aesthetic novelty, but as a natural continuation of Xenaki’s artistic exploration of transformation and participation.

The artworks are brought to life through subtle animations that resemble windows opening and closing, a recurring motif that evokes transitions between interior and exterior space, consciousness and materiality, observation and engagement. The movement is restrained, almost ritualistic, avoiding spectacle in favor of continuity and flow.

Here, artificial intelligence does not generate the artwork. It acts as a mechanism of interpretation and temporal extension, translating the painterly gesture into a digital environment that remains poetic, tactile, and deeply human.

A Living, Evolving System

The visual identity of Sofia-Maria Xenaki was conceived as an open system rather than a fixed outcome. Like the work itself, it remains in constant evolution, capable of accommodating new forms, media, and narratives.

This is not branding in the conventional sense. It is a curated condition, one in which typography, image, motion, and technology coexist to support an artistic voice that is both deeply personal and unmistakably contemporary.